One of the most important things you can do for your affiliate marketing business is build a list. When you have a list of prospects, you always have a potential to make money. This is because you can send out a promotional offer and get some people that will want or need the product you are recommending and therefore, make a purchase. And, it should go without saying that the larger your list the higher your potential profit will be.
Collection of Customers
When your affiliate marketing business gets going you can really build up quite a database of customers or prospects. This is an essential part of your affiliate marketing success. These people are on your list because they want to be. They have subscribed to your email list because they want more information, and because they feel you are an authority figure in the niche and can provide them with the info they need.
The entrepreneurs that have been in the internet marketing business for a few years and have done proper list building can make tens of thousands of dollars just by sending out one email promoting a product that is being launched, assuming that it is a quality product. That is the golden rule: Only promote quality products, that you yourself would buy.
Your list is Your Greatest Asset
I’m sure you’ve heard the saying “the money is in the list.” This is because it is your biggest asset as an affiliate marketer. Many successful marketers will tell you that if they had to give up everything, and only keep one thing to do with their business, that as long as they had their list they could build up their business and fortune again within a short period of time.
So, being your biggest asset, ensure that you treat it as such. Give your subscribers free information such as an e-book, report, and video training series, not just in exchange for their info, but also send them these goodies from time to time as a thank-you for them being a valued customer or subscriber. Everyone wants to feel appreciated, and they will in turn reward you by continuing to stay on your list, and possibly by making the odd purchase from you here and there.
Bombarding your email list with promotion after promotion is not a great idea because it is considered spamming, and quite frankly it is also in bad taste. Offering your list lots of little freebies will serve you well in the future when you are promoting a product that accentuates one of your gifts.
Practicing proper list building etiquette will assist you in developing a mutual trust with your subscribers. This is imperative if you want to sustain them as a long-term recurring customer.
